Inferred Mind
My Role
UX/UI Designer
Time Line
2024
Tools
Figma
Zullip
Notion
Description
AI-Powered Tools for Real-Time Insights
Context
Inferred Mind is an AI-powered platform that generates actionable content by analyzing data from social media platforms like TikTok, Facebook, Twitter, LinkedIn, and Google Trends. It focuses on turning complex information—such as trends and the top voices in each network—into user-specific, engaging content. Initially developed to support U.S. political campaigns, the platform enabled teams to craft timely messaging while addressing the need for automation and user-specific insights.
Challenge
Political campaigns and marketing teams require tools that allow them to respond to trends with accuracy and speed. While Inferred Mind’s initial iteration enabled manual content creation tailored to specific platforms, it needed a redesign to meet its evolving goals. As the UX/UI lead, my role was to enhance the tool’s interface and functionality, ensuring it aligned with broader company objectives while maintaining usability.
Solution
In collaboration with developers and the Product Owner, I led the UX/UI process to introduce new features and streamline existing workflows. Through iterative design and team feedback, we developed the Daily Brief—a central feature providing users with actionable, automatically generated content based on selected topics and social media priorities. Key improvements included:
• Daily Briefs for Actionable Insights: Curated, daily updates distilled social trends and events into relevant, suggested content tailored to user needs.
• Sentiment Analysis Integration: Each piece of generated content included three variations—positive, neutral, and negative—optimized for engagement.
• Customizable Content: Users could edit or remix posts by tweaking tone, voice, or structure, giving them flexibility and control over the output.
• Competitor and Trend Tracking: The platform allowed users to monitor social accounts, identify trends, and benchmark against key players in their industry.
This collaborative effort ensured that the redesign not only enhanced functionality but also aligned with user needs and company goals.
Outcome
The redesigned platform, centered on the Daily Brief, empowered users to create timely, impactful content while simplifying workflows. The combination of actionable insights, editable content, and intuitive design significantly improved efficiency for political campaigns and marketing teams.
By transforming complex data into digestible and relevant insights, Inferred Mind became a trusted tool for dynamic content generation. Its ability to turn yesterday’s data into today’s strategy solidified its reputation as an essential resource for staying ahead in fast-moving industries.