I led the UX/UI design of a political portal and AI sentiment analysis tool aimed at helping campaign teams make sense of overwhelming data. The challenge was clear: users needed fast, intuitive insights rather than raw feeds.

To address this, I streamlined workflows, introduced interactive visualizations, and worked closely with developers and data scientists to ensure features integrated seamlessly. Through iterative design and usability testing, we discovered that clarity and relevance mattered more than depth, which shaped the final direction.

The platform not only simplified sentiment tracking but also generated trend-based content, enabling campaigns to stay relevant and make confident, data-driven decisions.

This project strengthened my ability to translate complex, data-heavy requirements into intuitive interfaces while aligning cross-functional teams around usability and clarity.